Retail Therapy: A Qualitative Investigation of Therapeutic Role of Shopping in Negative Affect

Author(s)	PAVAN KUMAR TIWARI, RAVI TIWARI
Country	India
Abstract	This paper focuses on producing a holistic understanding of Retail Therapy and systematically reviewing the existing literature in the field of retail therapy and negative affect. Previously, there was a dearth of direct investigation on retail therapy. This paper synthesizes the different sources of knowledge on retail therapy published between 1988 to 2022 and provides an integrative and comprehensive understanding of the therapeutic role of shopping in emotional regulation. The study used only secondary data collected from different scientific journals, books, and, websites. The finding of the paper is consistent with previous studies on retail therapy that, shopping is therapeutic but not always. It has a healing power but also can make a person addicted to compulsive buying.
Keywords	Retail Therapy, Therapeutic Shopping, Negative Affect, Qualitative Investigation
Field	Business Administration
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-07-09
Cite This	Retail Therapy: A Qualitative Investigation of Therapeutic Role of Shopping in Negative Affect - PAVAN KUMAR TIWARI, RAVI TIWARI - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4307
DOI	https://doi.org/10.36948/ijfmr.2023.v05i04.4307
Short DOI	https://doi.org/gsgns5

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