International Journal For Multidisciplinary Research

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FinTech in Bharat: Evaluating the Adoption and Impact of FinTech Solutions in Tier-III and Rural India

Author(s) Theertha Prasad K.
Country India
Abstract The growth of FinTech in India has been phenomenal however majority of it has been limited to urban centres while various needs and challenges of Bharat, i.e. rural and Tier-III areas continue to be ignored. This work presents the case for localized digital financial literacy up to and vernacular interfaces, along with gender-linked access disparities and their impact - on FinTech adoption and value - in these under-represented demographics. The proposed PET allows for knowledge gap analysis through surveys and bonuses through interviews (Murphy, 2023) and secondary data investigation into barriers to adoption including poor connectivity, limited trust in digital platforms, and lack of formal documentation. This shows that vernacular FinTech is extremely important because it helps the platform to scale up and reach a larger market as people can now connect the service easily with them and easily use it. Additionally, the study delves into gender-specific barriers in FinTech, uncovering a digital gap that hinders women’s financial accessibility. The research highlights the transformative potential of FinTech in empowering rural economies by analysing shifts in financial behaviour, transaction patterns, and access to credit. The results make a case for designs that are inclusive of those who aren't digitally native, digital infrastructure that can drive economic opportunity, and policies that develop with local needs top of mind. Through the introduction of compelling propositions regarding the role that FinTech can play as an enabler of socioeconomic development at the heart of Bharat, this research aims to contribute to the larger paradigm of financial inclusion.
Keywords FinTech Adoption, Rural India, Digital Financial Literacy, Vernacular Applications, Gender Digital Divide
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-27
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.43220
Short DOI https://doi.org/g9gvkx
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