International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Cinema and OTT

Author(s) Daksh Agarwal
Country India
Abstract The bond made while watching a television show with our whole family, the feeling of thrill which we experience in a movie hall, and the utter fascination which a person gets while watching a film in Cinema cannot ever be replicated by the new and ever growing Over the Top platforms, more commonly known as OTT platforms. Despite having negative impacts on the emotional and physical well being of a person, humans are attracted to the sheer luxury which OTT platforms tend to provide, and hence we see a rise in the usage of said platforms, while a simultaneous decline in people going to the Cinema over the past few years.
The key finding of this paper is carefully understanding the shift of users from Cinema to OTT platforms, and why this said change has taken place. The paper explains in detail how the audience has changed its preference over the past few years and also establishes reasons regarding why people are starting to now prefer OTT platforms. Additionally, the paper also delves deep into the preferences of the audience regarding OTT platforms, answering questions like which OTT platform do they prefer or which genre or language do people prefer watching films in.
Overall the paper concludes having given the reader thorough and precise information about the topic, and showcasing both the positive and negative sides of Cinema and OTT platforms.
Keywords Cinema, OTT, viewership, preference, shift
Field Arts > Movies / Music / TV
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-13
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E-ISSN 2582-2160
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