International Journal For Multidisciplinary Research

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Effective Strategies for Promoting Ayurvedic Medicines in the Healthcare Market

Author(s) Mr. PRADHOUMAN SONI, Prof. SAURABH CHAKOLE, Prof. Dr. DEVENDRA KUMAR PANDEY
Country India
Abstract Ayurvedic medicine, an ancient system of natural healing deeply embedded in Indian tradition, is gaining significant global traction for its holistic and preventive approach to health. However, despite its rising popularity, Ayurvedic products face several obstacles in the healthcare sector, such as strict regulatory frameworks, insufficient scientific research, competition from mainstream allopathic treatments, and limited public awareness. This study seeks to identify and assess effective strategies for advancing the promotion of Ayurvedic medicines through the use of modern marketing practices, adherence to regulatory standards, and enhanced consumer education. The research highlights the influence of digital marketing tools, social media outreach, and influencer marketing in boosting the visibility and trustworthiness of Ayurvedic brands. It also investigates the role of collaborations with medical professionals and institutions in building consumer confidence and acceptance. Emphasis is placed on the development of scientifically supported products, transparent labeling, and alignment with global healthcare standards as essential steps to address consumer doubts and improve credibility. Moreover, the paper underscores the necessity of revamping branding strategies by incorporating visually appealing packaging, clear messaging of product advantages, and demographically targeted promotional activities. The use of online platforms and mobile applications is also recognized as vital for increasing product accessibility and expanding market reach. By blending time-honored Ayurvedic principles with modern business and marketing techniques, this research delivers practical recommendations for industry stakeholders, including businesses, regulatory bodies, and healthcare providers, aiming to enhance the market impact of Ayurvedic medicines. The findings contribute meaningfully to ongoing discussions on the integration of alternative medicine into mainstream healthcare and present a roadmap for fostering sustainable growth and broader acceptance of Ayurvedic solutions in today's competitive medical landscape.
Keywords Ayurvedic Medicines, Digital Marketing, Consumer Awareness
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-30
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.43266
Short DOI https://doi.org/g9g745
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