International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

The Influence of Digital Payment Systems on Small Enterprises in Prayagraj

Author(s) Dr. Pallavi Gladwin, Dr. Sebastian Tharapil Joseph
Country India
Abstract The swift integration of digital payment methods is revolutionizing worldwide commercial environments, with India leading this transition. This research examines the effects of digital payment implementation on small enterprises in Prayagraj, Uttar Pradesh, a notable Tier-II city in India. This research utilizes a mixed-methods approach, incorporating a survey of 150 small business owners and in-depth interviews with 20 participants, to investigate adoption rates, perceived benefits (operational efficiency, customer reach, financial management), challenges (transaction fees, security concerns, digital literacy), and influencing factors (business type, size, infrastructure). The data indicate a substantial use of digital payments, especially UPI, resulting in enhanced efficiency and customer outreach. Nonetheless, obstacles concerning transaction fees and digital literacy endure. The study offers significant insights for stakeholders aiming to cultivate inclusive digital finance ecosystems for small enterprises in developing urban areas.
Keywords Digital Payments, Small Enterprises, UPI, Digital Transformation
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-04
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.43609
Short DOI https://doi.org/g9hsd7

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