CONSUMER PERCEPTION TOWARDS ORGANIC FOOD PRODUCTS

Author(s)	Ms. Sheela Jerusha R, Prof. Dr. Elangovan D
Country	India
Abstract	Consumer preferences for organic food are influenced by sensory factors such nutritional content, flavour, freshness, and appearance as well as food safety, human health, and environmental concerns. Organic customers may be defined by demographic factors, although there is little association between them. Additionally, consumers link organic food to natural processes, environmental and animal welfare concerns, and the avoidance of fertilisers and pesticides. Organic food consumption is still suppressed by premium prices. In order to comprehend the potential for organic food to become a truly mainstream industry, it is essential to comprehend the factors that contribute to the rising level of organic food consumption, such as motivation.
Keywords	Consumer preferences, human health, food safety, organic food, consumption
Field	Arts
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-04
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.43643
Short DOI	https://doi.org/g9hsdq

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