Customer Perception Towards Zudio’s Pricing  Strategy  in Bathinda City

Author(s)	Ms. Harjit kaur
Country	India
Abstract	This study investigates the impact of pricing on customer choices, brand reliability, and perceived value.By employing a mixed- system approach that incorporates primary check data through perceptivityfrom company reports, the analysis reveals Zudio's success in maintaining a balance between cost-effectiveness and fashion. It also explores the brand's initiatives in fostering mindfulness throughmarketing efforts, in- store experiences, and engagement on social media. The results highlight thecritical part of pricing in strengthening long- term customer bonds and suggest practicalrecommendations for future brand positioning and perception strategies.
Keywords	Keywords: Customer choices, Pricing, Brand reliability, Perceived value.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-04
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.43705
Short DOI	https://doi.org/g9hshw

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International Journal For Multidisciplinary Research