International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 3
May-June 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Rural Marketing & Supply Chain in Jodhpur

Author(s) Tanisha Khandelwal, Dr. Chetan Swaroop Saini
Country India
Abstract The objective of this study is to explore and examine supply chain realities in a dual context of urban and rural circumstances in the city of Jodhpur. The city is and continues to experience growth and urbanization while retaining many characteristics of a rural community, it is important to understand how supply chains exist and operate in both contexts. This study will investigate the unique challenges and possibilities that inform decision-making practices present in each context's ecosystem, including and not limited to, constraints of infrastructure to accessing market space. The examination will also examine situation factors, including language, exercise of pricing, use of marketing, and branded constructs that also condition the articulated form and functional capabilities of the supply chains in either urban or rural context. This analytical exercise examines important supply chain realities such as logistics, cost efficiencies and mobilities that identify how supply chains exist in their unique contextual frameworks. Ultimately, this paper presents and identifies a systematic exploration of the supply chain community in Jodhpur that is useful in understanding the broader economic geography of the region, and how the two contexts have the potential to support each other's growth and economic viability.
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-11-14
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.43740
Short DOI https://doi.org/
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 3Cover Page Vol 7 Isu 2Cover Page Vol 7 Isu 1

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com