Impact and Consumer Demand for Postnatal Care Centers on Women's Well-Being: A Study in Northern Kerala

Author(s)	Dr. Jamshid VP
Country	India
Abstract	This study investigates the impact and consumer demand for postnatal care centers (PNCCs) on women's well-being in the Northern part of Kerala, India. Specifically, it examines the role of PNCCs in facilitating physical recovery, offering psychological support, and ensuring financial accessibility for postpartum women. Adopting a descriptive research design, primary data were collected from a sample of 70 postpartum women through structured questionnaires. Analytical tools such as Spearman’s correlation and the Kruskal-Wallis test was employed to evaluate relationships among key variables. The results underscore the significant contribution of PNCCs to enhancing both physical health and emotional stability in the postpartum period. However, challenges related to affordability and accessibility persist, particularly among economically disadvantaged groups. The study concludes with recommendations to expand service reach, strengthen psychological support mechanisms, and introduce flexible payment models to enhance the overall effectiveness of PNCCs.
Keywords	Postnatal Care Centres (PNCCs); Maternal Health; Women’s Well-being; Psychological Support; Physical Recovery; Healthcare Accessibility; Consumer Demand; Postpartum Care; Health Economics
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-04
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.43801
Short DOI	https://doi.org/g9hsgv

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