International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Consumer Perception of Brand Positioning in Dingalan, Aurora: Basis for a Marketing Plan

Author(s) Ms. Gladys Anne Embuscado Caday, Ms. Melvie Rose Tadili Cardona, Dr. Noel B. Agustin
Country Philippines
Abstract In today’s competitive market, consumers are constantly exposed to a wide range of choices, making it essential for brands to establish a strong position in the minds of their audience. This study investigates the relationship between brand positioning and consumer perception in Dingalan, Aurora, with the aim of developing a strategic marketing foundation. Findings are expected to provide actionable insights for businesses aiming to improve brand loyalty and consumer trust through effective positioning strategies.
Keywords Brand Loyalty, Brand Positioning; Consumer Perception; Strategic Marketing
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-07
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.44098
Short DOI https://doi.org/g9hsmg

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