
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 3
May-June 2025
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Consumer Perception of Brand Positioning in Dingalan, Aurora: Basis for a Marketing Plan
Author(s) | Ms. Gladys Anne Embuscado Caday, Ms. Melvie Rose Tadili Cardona, Dr. Noel B. Agustin |
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Country | Philippines |
Abstract | In today’s competitive market, consumers are constantly exposed to a wide range of choices, making it essential for brands to establish a strong position in the minds of their audience. This study investigates the relationship between brand positioning and consumer perception in Dingalan, Aurora, with the aim of developing a strategic marketing foundation. Findings are expected to provide actionable insights for businesses aiming to improve brand loyalty and consumer trust through effective positioning strategies. |
Keywords | Brand Loyalty, Brand Positioning; Consumer Perception; Strategic Marketing |
Field | Business Administration |
Published In | Volume 7, Issue 3, May-June 2025 |
Published On | 2025-05-07 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i03.44098 |
Short DOI | https://doi.org/g9hsmg |
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E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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