Consumer Perception of Brand Positioning in Dingalan, Aurora: Basis for a Marketing Plan

Author(s)	Ms. Gladys Anne Embuscado Caday, Ms. Melvie Rose Tadili Cardona, Dr. Noel B. Agustin
Country	Philippines
Abstract	In today’s competitive market, consumers are constantly exposed to a wide range of choices, making it essential for brands to establish a strong position in the minds of their audience. This study investigates the relationship between brand positioning and consumer perception in Dingalan, Aurora, with the aim of developing a strategic marketing foundation. Findings are expected to provide actionable insights for businesses aiming to improve brand loyalty and consumer trust through effective positioning strategies.
Keywords	Brand Loyalty, Brand Positioning; Consumer Perception; Strategic Marketing
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-07
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.44098

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