International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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a study on brand positioning at prudhvi hero tirupati

Author(s) Mr. chinepalli reddy pavan kumar, Prof. d s padmaja
Country India
Abstract Abstract: Brand positioning refers to "target consumer's" reason to buy brand in preferences to others. It is a very Greatfull method in the marketing arena .This study analyses how PRUDHVI HERO, an authorized dealer in Tirupati, positions Hero MotoCorp as a top brand within the makeshift and competitive two-wheeler market. This brand targeting younger consumers, price-sensitive buyers, and fuel-efficient motorbike holders, Hero has established brand resonance towards trust. The research attempts brand recall, perception, and customer preferences using surveys and data analysis and uncovers that reliability, cost-effective pricing, and wide service network availability are key drivers for brand preference towards Hero.
The study also mentions relevance of alternative options and electric vehicles as an emerging gap in quality service offered. It is evident from results that customer’s willingness to recommend and repurchase Hero bikes drives loyalty; however, brand success in the future is tied to customer experience, digital marketing, innovation, and green enhancement.
This study offers practical recommendations to reinforce Hero's branding trust and loyalty, sharpen marketing encounter, and adapt swiftly to evolving market conditions by analyzing the expectations and Hero’s current market positioning.
Keywords Brand positioning
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-16
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.44550
Short DOI https://doi.org/g9kfq3
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