Use of AI and Technology in Sports Broadcasting: Transform the Live Experience

Author(s)	Mr. Raghav Tiwari, Mr. Ayush Mullick
Country	India
Abstract	Sports broadcasting has fundamentally changed as a result of artificial intelligence (AI) and emerging technologies. AI improves real-time analytics, automated commentaries, audience interaction, and targeted content delivery. AI technology has been applied in high-profile tennis tournaments to produce real-time statistics and analysis, apparently boosting viewer interaction. This paper details the impact of AI on sports broadcasting, challenges it poses, and its future prospects.
Keywords	machine learning algorithms, computer vision, AI-driven analytics, augmented/virtual reality (AR/VR), automated camera work, real-time statistical analysis, enhanced viewer interactions.
Field	Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-11

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International Journal For Multidisciplinary Research