International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 3
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Digital Technologies and Rural Tourism - Potential of Rural Areas as Tourist Destinations - A Perspective

Author(s) Prof. Sharada Yeduguri Sundinti
Country India
Abstract Abstract
Digital technologies have significantly transformed various sectors, including rural tourism, by enhancing both the visitor experience and the functioning efficiency of businesses in remote areas. Rural tourism, often characterized by its reliance on natural landscapes, cultural heritage, and local traditions, can greatly benefit from the integration of digital tools such as online booking systems, virtual tours, social media, and mobile applications. These technologies offer rural tourism destinations with new marketing opportunities, expanding their reach to global audiences and contributing and promoting greater awareness of rural attractions. Furthermore, digital platforms enable tourists to plan and modify their experiences more efficiently, facilitating seamless travel logistics and offering real-time information about activities, accommodations, and services.
Additionally, digital tools like geographic information systems (GIS) and augmented reality (AR) have enhanced the accessibility and interactivity of rural sites, making them more engaging and educational. Social media and online review platforms allow visitors to share experiences, building a sense of community and encouraging new visitors through user-generated content. However, due to the limited access to rural areas and lack of internet infrastructure and advanced technologies, the digital divide remains a challenge. Despite these challenges, the potential of digital technologies in rural tourism lies in their ability to create more sustainable and inclusive tourism models, benefiting local economies and preserving cultural heritage. Hence, the paper attempts to focus on the fact that embracing digital technologies in rural tourism can facilitate vast opportunities for growth, innovation, and greater connectivity in an increasingly digital world.
Keywords Digital tools ,Mobile applications, social media, Sustainability ,Technology
Field Sociology > Journalism / Media
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-11
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E-ISSN 2582-2160
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