A study on the impact of trade shows on international market expansion

Author(s)	VIKRAM C, PRADEEP M
Country	India
Abstract	In a competitive, globalized market, businesses seek methods to expand globally and engage with stakeholders worldwide. This study examines how trade shows can assist Indian companies in entering foreign markets, generating international leads, and raising their brand awareness. Data from 177 respondents were collected using structured questionnaires as part of a descriptive study design. Because of the non-normal distribution of the data, non-parametric methods like correlation tests, Mann-Whitney U, Kruskal-Wallis H, Chi-square, and percentage analysis were used. According to the results, networking and post-event support significantly impact on lead generation and brand recognition. Despite the benefits, high costs and the difficulty in determining return on investment still exist. The report provides practical recommendations for enhancing trade shows as tools for long-term, sustainable global expansion.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-16
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.44619
Short DOI	https://doi.org/g9kfp5

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research