A STUDY ON CONSUMER PERCEPTION TO WARDS GREEN MARKETING

Author(s)	Mr. DILLIP KUMAR P, Prof. Dr. CHITRA D
Country	India
Abstract	In today's business world, environmental concerns have grown significantly, which has resulted in the emergence of environmentally sustainable practices. Promoting goods using environmentally friendly features like sustainable production, packaging, and advertising is known as "green marketing." The awareness and willingness of consumers to buy green products are investigated in this study. A structured questionnaire was used to gather data from 152 respondents, and Friedman tests, chi-square analysis, and percentage analysis were used for analysis. The results show that consumers are becoming more interested in green products and pinpoint important elements that make them more appealing. According to the study, green marketing initiatives have a bright future.
Keywords	environment friendly,consumer awareness,green product
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-13

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International Journal For Multidisciplinary Research