International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Women in Tourism: UNWTO’s Perspective on Gender Equality and Sustainable Growth

Author(s) Dr. MANOJA PADYALA, Mr. SAI KIRAN KALLU
Country India
Abstract This study explores the evolving role of women in global tourism through a focused content analysis of official UNWTO publications, including the Global Reports on Women in Tourism (2010 and 2019) and the associated Action Plan (2019). Using a desk-based research approach, it examines five thematic pillars central to UNWTO’s gender strategy: employment, entrepreneurship, education and training, leadership and policy-making, and community participation. The analysis reveals both progress and persistent gaps in gender equality. While women make up more than half of the global tourism workforce, they continue to be underrepresented in senior leadership roles and are disproportionately concentrated in informal and low-paid employment. Despite these challenges, the reports document meaningful advancements in areas such as female entrepreneurship, digital access, and gender-sensitive policy development. The findings underscore the importance of institutional support, skills development, and inclusive governance in achieving Sustainable Development Goal 5 within the tourism sector. This study advocates for stronger implementation of UNWTO’s action-oriented recommendations to make tourism a more equitable and sustainable industry for women worldwide.
Keywords Gender Equality, Women in Tourism, Sustainable Development Goals, UNWTO, Women Empowerment.
Field Sociology > Tourism / Transport
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-16
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.44810
Short DOI https://doi.org/g9kfwk
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