Growth and Promotion of Traditional Indian Sports and Games on the Commercial and Global Level

Author(s)	Mr. Balbir Singh Kalsaik
Country	India
Abstract	Traditional Indian sports such as Kabaddi, Mallakhamb, Kho-Kho, and Gilli-Danda are deeply rooted in the cultural and historical fabric of the country. For decades, these indigenous games remained overshadowed by globally popular sports like cricket and football. However, recent efforts by private enterprises, government bodies, and international organizations have propelled traditional Indian sports into commercial and global arenas. This research article explores the historical significance, recent revival, commercialization, and international promotion of Indian indigenous sports, supported by policy interventions and media representation.
Keywords	Traditional Indian sports, Kabaddi, Kho-Kho, Gilli-Danda, Indigenous games
Field	Sociology > Sports
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-16
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.44815
Short DOI	https://doi.org/g9kfwh

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