International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Representation of Freshwater Access, Equity, & Community Empowerment in Leading Mainstream Vernacular Newspapers: A Sustainable Development Perspective in Indian Sundarban Region’s Moushuni and Gobordhanpaur Islands

Author(s) Mr. ABHIRUP PAL
Country India
Abstract The Sundarbans, a fragile yet vital mangrove ecosystem and a UNESCO World Heritage site, is increasingly threatened by freshwater scarcity due to climate change, socioeconomic inequalities, and historical marginalization.
Within this complex landscape, Moushuni and Gobardhanpaur islands exemplify the struggles of vulnerable communities facing water insecurity. This study explores how leading vernacular newspapers, Anandabazar Patrika and Bartaman, have framed issues of freshwater access, equity, and community empowerment over the past year, providing insights into the intersections of media representation and sustainable development.Using the theoretical
framework of Framing theory (Entman, 1993) & Political Ecology Approach (Robbins,2012), this research investigates the narratives constructed around water-related challenges, particularly in relation to marginalized groups.
Women, who bear the primary responsibility for water collection, often remain absent from policy discussions despite their central role in household water security (Sultana, 2011). By analyzing newspaper coverage, this study assesses
how issues of availability, affordability, and water quality are portrayed, shedding light on media biases and gaps in representation. A mixed-methods approach is applied which integrates qualitative data from focus group discussions,
personal interviews, and newspaper content analysis with quantitative insights from household surveys and water quality reports in this study. This comprehensive methodology ensures a multidimensional understanding of water
governance in the region. The findings will illuminate the systemic inequalities in freshwater access and highlight the ways in which the media shapes public perception and policy discourse. By amplifying the voices of those most
affected, this study contributes to ongoing debates on sustainable water management. It calls for inclusive, community-driven solutions to address freshwater security in climate-sensitive areas like the Sundarbans.
Strengthening equitable policies and increasing media accountability can drive more responsive governance, ensuring that freshwater remains a fundamental right rather than a privilege in marginalized communities.
Keywords Freshwater Access in Sundarban , Community Empowerment, Vernacular Newspaper,Media Framing, Sustainable Development, Socio-environmental Vulnerability, Marginalized Communities.
Field Sociology > Journalism / Media
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-16
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.44836
Short DOI https://doi.org/g9kfwb
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