International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 3
May-June 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

THE ROLE OF ARTIFICIAL INTELLIGENCE IN STORYTELLING AND CONTENT CREATION: A FOCUS ON COPYWRITING

Author(s) Ms. Shagufa Ara, Ms. Rida Yunus, Ms. Prerana Roy, Ms. Medha Sarkar, Prof. Dr. Bhargavi D Hemmige
Country India
Abstract This research paper examines artificial intelligence’s (AI) transformative impact on storytelling, content creation, and copywriting, addressing critical gaps in understanding AI’s creative limitations, audience perception, and evolutionary trajectory. It employs a mixed-method approach, the research combines a systematic literature review, blind testing with 100 participants, and comparative textual analysis to evaluate three objectives: (1) AI’s historical development in copywriting, (2) reader ability to distinguish AI-generated content, and (3) originality and creativity comparisons between human and AI outputs. The findings reveal that AI has evolved from rule-based automation to advanced generative models- ChatGPT, Copy.ai, Copilot, and DeepSeek. It achieves structural coherence but struggles with emotional depth. Blind tests demonstrated that readers correctly identified only 50% of AI-generated taglines and 60% of human-written ones, with generic or overly simplistic phrases causing frequent misattribution. The comparative analysis showed AI-generated content scored marginally higher in perceived originality (mean=3.2 vs. 3.0) but matched human creativity (mean=2.9 vs. 2.8), indicating minimal qualitative gaps in moderated creativity.
The study highlights AI’s efficacy in scalable, data-driven tasks but underscores persistent challenges in authenticity, cultural nuance, and emotional resonance. The practical implications include strategies for content teams to integrate AI as a collaborative tool, recommendations for educators to balance technical and creative pedagogy, and policy frameworks to address ethical concerns. The limitations include sample bias toward marketing professionals and rapid technological advancements potentially altering AI’s creative benchmarks. By filling research gaps in how people spot AI content and judge its creativity, this study offers new ideas about AI working as a helper, not rival, in storytelling. It pushes for teamwork between humans and AI, using AI’s speed but keeping human creativity.
Keywords Artificial Intelligence, Storytelling, Content Creation, Copywriting, Creativity, Ad Copy
Field Sociology > Journalism / Media
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-18
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.45070
Short DOI https://doi.org/g9kt92
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 3Cover Page Vol 7 Isu 2Cover Page Vol 7 Isu 1

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com