A STUDY ON CONSUMER BEHAVIOUR TIRUMALA MILK

Author(s)	Mr. T.PAVAN KUMAR, P.HARITHA
Country	India
Abstract	Consumer behavior studies how individuals, groups, and organizations make decisions related to purchasing, using, and disposing of goods and services. It examines the motivations, influences, and processes that drive these choices, providing valuable insights for businesses and researchers. Understanding consumer behavior is crucial for developing effective marketing strategies, predicting market trends, and ensuring ethical business practices. Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. In this research I found that Tirumala Dairy is not concentrating on dealers, so dealers motivation is must.
Keywords	Motivation,perception,learning
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-28
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.45179
Short DOI	https://doi.org/g9mh6v

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research