The Impact of Store Layout on Customer Experience and Operational Efficiency

Author(s)	Mr. Faiz Ahmed Khan
Country	India
Abstract	This research explores the influence of store layout on two critical aspects of retail success: customer experience and operational efficiency. The study aims to identify how different store layouts—grid, loop, free-flow, and others—affect customer satisfaction, navigation ease, and purchasing behaviour. It also examines their impact on operational processes such as inventory management, employee productivity, and space utilization. By analysing qualitative and quantitative data, the research seeks to provide actionable insights for retailers to optimize store layouts for enhanced customer engagement and streamlined operations.
Keywords	customer, behaviour, management
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-21
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.45238
Short DOI	https://doi.org/g9mjbd

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International Journal For Multidisciplinary Research