Religious Tourism Visitors’ Motivational Factors and Experiences in the Philippines

Author(s)	Dr. Susana Yalung Torres, Dr. Chere' Cato Yturralde
Country	Philippines
Abstract	Religious tourism is one of the categories of the field that is the focus of interest. This study investigated religious tourism visitors’ motivational factors and experiences in visiting religious sites in the Philippines. Descriptive-correlational research design and a stratified sampling via snowball method were utilized among 385 domestic and foreign tourists in the Philippines for the past five years through a structured questionnaire. Frequency, mean, standard deviation, Wilcoxon rank-sum test, Kruskal Wallis test, Dunn's pairwise comparison, and Spearman Rho were employed as statistical treatments. The results showed that religious motivational factors vary according to religion, country of residence, and type of tourist. In contrast, religious tourism experience registered a difference in average monthly income, religion, country of residence, and type of tourist. A strong positive relationship between the religious tourism visitors’ motivational factors and religious tourism experiences has been proven.
Keywords	Religious Tourism; Tourism Visitors; Motivational Factors; Tourism Experiences; Philippines
Field	Sociology > Tourism / Transport
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-21
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.45338
Short DOI	https://doi.org/g9mh9x

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