International Journal For Multidisciplinary Research

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PERCEIVED EFFECTS OF SOCIAL MEDIA SELF-EFFICACY ON INFORMATIONAL USE, LONELINESS, AND SELF-ESTEEM AMONG SENIORS

Author(s) ROCHELLE JHOY IBUS PERDIDO
Country Philippines
Abstract This study investigates the perceived effects of social media self-efficacy on informational use, loneliness, and self-esteem among older adults in San Francisco, Luna, Apayao. Grounded in Bandura’s self-efficacy theory, the Uses and Gratifications Theory, and Self-Determination Theory, the research explores how seniors’ confidence in using social media platforms influences their ability to seek information, maintain social connections, and foster psychological well-being. Employing a quantitative research design complemented by interviews, the study utilizes standardized instruments-including the Social Media Self-Efficacy Scale, Information Use Scale, UCLA Loneliness Scale, and Rosenberg Self-Esteem Scale-to collect data from purposively selected seniors aged 60 and above who are active social media users. Findings are anticipated to reveal significant relationships between social media self-efficacy and the dependent variables, suggesting that higher self-efficacy correlates with increased informational use, reduced loneliness, and enhanced self-esteem. The results aim to inform targeted interventions, digital literacy initiatives, and support programs tailored for older adults in rural communities, contributing to the broader understanding of digital engagement and well-being among seniors.
Keywords Social media self-efficacy, informational use, loneliness, self-esteem, older adults, seniors, digital literacy, Bandura’s self-efficacy theory, Uses and Gratifications Theory
Field Sociology
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-20
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.45340
Short DOI https://doi.org/g9kvdq
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