International Journal For Multidisciplinary Research

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Invisible Kitchens, Visible Impact : Maharashtra's Digital Dining Shift

Author(s) Ms. Vrushali Abhay Bhurke, Ms. Priya Vyankatesh Samak
Country India
Abstract The rise of cloud kitchens - delivery-only food establishments has brought a significant transformation to the food service industry, particularly in urban markets. These virtual kitchens operate without traditional dine-in spaces, relying solely on digital platforms to serve customers. This shift has not only altered consumer dining habits but also created new opportunities and challenges for businesses in the sector. Understanding consumer behavior and purchasing patterns in this domain is critical for stakeholders looking to improve operational efficiency, enhance customer satisfaction, and drive sustainable growth.
This study delves into the key determinants influencing consumer preferences for cloud kitchens, such as convenience, pricing strategies, menu variety, and perceived food quality. Additionally, it examines how demographic factors, including age, income, and lifestyle choices, impact ordering frequency and platform preferences. A mixed-methods approach, integrating quantitative surveys and qualitative interviews, is employed to gain a comprehensive understanding of consumer motivations and potential deterrents in adopting cloud kitchen services.
Beyond consumer behaviour, the study also assesses the broader implications of cloud kitchen proliferation on related businesses, such as traditional restaurants, food aggregators, and supply chain partners. While the sector offers cost efficiencies and scalability, it also intensifies competition and raises concerns about food quality standardization. The findings of this research will provide valuable insights for cloud kitchen operators, marketers, and policymakers, enabling them to develop strategies that enhance customer experiences and drive long-term success. Furthermore, the study suggests pathways for innovation, such as integrating advanced technology, sustainable packaging solutions, and dynamic menu curation, to ensure continued growth in this evolving sector.
Keywords Cloud Kitchens, Consumer Behaviour, Online Food delivery, Market Adaptation, Digital Food Industry.
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-23
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.45625
Short DOI https://doi.org/g9mnwz
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