Analysis of the Project Life Cycle in Market Research: Exploring Consumer Perception and Buying Behavior for Products Advertised on Visi-Coolers and Other Market Products

Author(s)	Ms. Neha Mahamuni, Mr. Rahul Ramesh Waghmare, Mr. Akshaya Morey
Country	India
Abstract	This study investigates the project life cycle in market research, with a particular focus on consumer perception and buying behavior for products advertised on visi-coolers. The research highlights theoretical frameworks, such as the Stimulus-Organism-Response (SOR) model, operational processes, and data-driven insights to refine marketing strategies. Findings reveal that visual appeal, strategic placement, and branding significantly influence consumer decisions, offering actionable recommendations for businesses aiming to optimize their advertising approaches.
Keywords	Market Research, Consumer Behavior, Visi-Coolers, Advertising Strategies, Stimulus-Organism-Response Model, Branding, Product Placement, Data Analysis
Field	Business Administration
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-09-06
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.45891

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