A Conceptual Study of Current Business Models Being Innovative or Adaptive Focusing Healthcare Sector, Madurai Region

Author(s)	Dr. Sudha Muralinath Raju
Country	India
Abstract	This research paper is a conceptual study done with an attempt to analyze if the business model taken up for study are creating new value (innovative) or adjusting to changes (adaptive). The study is done in Madurai district of Tamil Nadu with 10 famous healthcare centers as case study keeping in mind the drastic change in health sector sectors in the past decade. There is a mix of new, long-standing and progressive healthcare centers. The external factors play major role in the firms being adaptive or innovative in their business models. The study aims to identify key Indicator of innovative and adoptive business models. Indictors are then rated on scoring matrix The study has tried to give a conclusive outcome to the business models, based on the domination level of the indicators. It clearly shows that there is a significant concentration of firms on the Adaptive side of business models than Innovative side. The limitation of the study lies in the reliance on secondary data and scoring is based on subjectivity of available data. Also, this study cannot be generalized to tier- cities or rural health centers.
Keywords	business model, innovative, adaptive, disruptive, dynamic capability, hospitals, indicator, score
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-27
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.46024
Short DOI	https://doi.org/g9mn6q

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