Changing Role Of Women In Indian Advertising

Author(s)	Nabamita Chakraborty
Country	India
Abstract	The paper focuses on the changing role of women from Post Independent to recent trend. The role of women has undergone significant transformation across various fields globally including advertising, academics, political etc. as they establish themselves as professionals in diverse areas. However this paper seeks to explore how the representation of women in advertising has evolved over time, or if it continues to perpetuate traditional gender stereotypes and societal expectations surrounding women's roles. Indian brands are portraying a new world in the canvas of reality, targeting urban, educated working women. Just as new female characters and their aspirations are resonating with the audience in Bollywood movies, in the advertising world, they are reflecting the social and personal issues of today's thoughtful and progressive society.
Field	Arts > Drawing
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-27
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.46087
Short DOI	https://doi.org/g9mn52

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International Journal For Multidisciplinary Research