Building Customer Loyalty: An Assessment of Subli-Nation Sportswear Shop's Marketing Strategy

Author(s)	Maricar Silva Peralta
Country	Philippines
Abstract	This study examined the correlation between Subli-Nation Sportswear Shop's marketing strategies namely the Product, Price, Place, and Promotion and Customer Loyalty in Ladder in Prospect, Customer, Client, Supporter, and Advocate stages, using a quantitative- correlational design with 80 respondents. This study found that product quality and store placement significantly drive loyalty. New customers perceive product quality as lower, and social media promotions require improvement. Enhancing social media presence, improving the onboarding process for new customers, and continuing to focus on product quality and strategic store placement are key priorities for Subli-Nation Sportswear Shop. This study shows that specific marketing approaches have a major effect on customer commitment in the local sportswear retail environment, offering useful advice for businesses wanting to keep more customers.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-28
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.46094
Short DOI	https://doi.org/g9mn5v

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International Journal For Multidisciplinary Research