International Journal For Multidisciplinary Research

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Factors governing Consumer buying Behavior for using Herbal and Ayurveda medicine

Author(s) Ms. Vandana ., Dr. Rajkumar Singh, Dr. Dipesh Dasani
Country India
Abstract Consumer preferences in healthcare are undergoing a significant shift towards natural and herbal remedies. This review delves into the factors that impact consumer buying behavior in the herbal healthcare industry. The analysis begins by examining the various factors that influence the decision-making of consumers for herbal healthcare products. Consumers are becoming more health-conscious and are seeking natural alternatives to conventional pharmaceuticals. The availability of information through digital platforms and the rise of social media influencers have played a pivotal role in disseminating knowledge about herbal healthcare, further influencing consumer choices. Trust and credibility are vital factors driving consumer behavior. Price, packaging, and Social media advertising also significantly influence buying behavior. Personal ideas, values, and perceptions are among the psychological elements that significantly influence consumer preferences. Customers frequently connect herbal goods with ideas of holistic health, safety, and efficacy. The sector of herbal medicinal products is significantly impacted by customer behavior in terms of ethical sourcing and environmentally friendly practices. Customers are looking for items that reflect their values and views and are becoming more conscious of the social and environmental effects of their choices. As the herbal healthcare market grows, competitive pricing and widespread availability become more crucial for consumers. The analysis of consumer buying behavior in herbal healthcare underscores the importance of advertisement, branding, health consciousness, societal impact, price, packaging, behaviour and environment.
Keywords Consumers behaviour; Herbal healthcare; Social factors; Advertisement; Psychological factors; Environmental factors
Field Sociology > Health
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-06
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46130
Short DOI https://doi.org/g9pzs5
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