International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Business Practices of Micro Enterprises in Pandan, Antique toward Sustainability: An Analysis

Author(s) Mr. Victor Van Denaga Cadungon
Country Philippines
Abstract This study aimed to examine the business practices of micro enterprises in Pandan, Antique with fifteen years of operations and above from the perspectives of owners, managers, and supervisors, with a focus in sustainability. The research centered on business practices of four key operational areas: marketing, costing and record-keeping, buying and stock control, and financial planning. Results showed that the majority of respondents demonstrated effective and well-established business practices in costing and record-keeping, buying and stock control, and financial planning. However, business practices in terms of marketing were slightly practiced, but not limited to monitoring competitor pricing and gathering customer feedback. Micro enterprises also faced significant challenges, including experiencing higher supplier prices, limited budgets for advertising and promotion, and finding it difficult to attract new customers. Among the business practices evaluated, stock control practices reducing waste, and enhancement of inventory control, strong partnerships and supplier relationships, and investment in eco-friendly practices were the top contributors to sustainability. Despite ongoing constraints, these findings highlight valuable entry points for future support programs and researches focused on enhancing the resilience, long-term growth, and sustainability of micro enterprises.
Keywords business practices, MSMEs, micro enterprises, small enterprises, medium enterprises, sustainability, Pandan, Antique
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-29
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46320
Short DOI https://doi.org/g9mn7c

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