International Journal For Multidisciplinary Research

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Culinary and Couture Currents: A literature-based review of K-Fashion and K-Food Influence in India

Author(s) Ms. Aditi Khare, Dr. Amita Kumari
Country India
Abstract Objective- This review explores the factors and motivations driving the popularity of K-Fashion (Couture) and K-Food (Cuisines) in India and identifies how K-Dramas and K-Pop are shaping the cultural preferences of Indian audiences.
Background- The Korean Wave or Hallyu has witnessed a rapid growth and influenced its audiences around the globe. The rising engagement with K-dramas and K-pop has led to the diffusion of Korean culture and adoption of K-Fashion and K-Food among the Indian audiences.
Methods- A narrative literature review was conducted using two e-databases Google Scholar and JSTOR from 2015 to 2024. A proper search strategy of selecting relevant Journal articles/books/reports was implied based on selected search keywords, Boolean strings, and inclusion/ exclusion criteria.
Discussion & Conclusion- The review provides insights about the role of Korean mediascape in influencing not only the food and fashion choices but other aspects of K-culture too, particularly among Indian Youth. Regional and youth focused studies dominate the discourse, but there remains a research gap in terms of pan-Indian and rural perspective data. The review concludes that not only adoption is happening, but it is also reinterpreted within Indian contexts, suggesting a dynamic process of cultural exchange.
Keywords Hallyu, K-Fashion, K-Food, K-Dramas, K-Pop, India
Field Arts > Movies / Music / TV
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-29
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46490
Short DOI https://doi.org/g9mn6v
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