Transformational Leadership as Mediating Variable for Innovation Practices and Sales Performance in Toyota Automotive Dealerships Towards the Development of Transformational Leadership Program

Author(s)	Ms. Mylyn Magauay Canton
Country	Philippines
Abstract	This study investigates the connection between innovative practices and transformational leadership and their effects on sales performance at Toyota automotive dealerships in Metro Manila, specifically at Toyota Manila Bay and Toyota Abad Santos. The research investigates the current performance difference between sales managers by studying how effective leaders reach their sales targets through innovative methods and data-based choices, and customer-oriented strategies. The research shows that innovative practices have a direct impact on sales performance, and this effect is stronger when transformational leadership traits such as inspirational motivation, intellectual stimulation, individualized consideration, and idealized influence are consistently demonstrated. A Transformational Leadership Program provides a leadership development framework that other customer-focused industries can use as a model.
Keywords	Transformational leadership; Innovative practices; Sales performance; Automotive dealerships; Leadership development; Toyota; Creative sales strategies; Data-driven decision making; Customer-centric approaches
Field	Sociology > Administration / Law / Management
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-30
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.46508
Short DOI	https://doi.org/g9mtsq

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International Journal For Multidisciplinary Research