International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Gender Stereotypes and Women’s Representation in Bodo Item Songs: A Visual and Textual Analysis

Author(s) Ms. Tezashree Islary
Country India
Abstract This study explores gender stereotypes and women's representation in Bodo item songs through a visual and textual analysis. Bodo cinema, a significant part of Assam's regional film industry, has seen a rise in the popularity of item songs in recent years. These songs, often defined by seductive visuals and suggestive lyrics, serve as entertainment but also reflect deep-seated societal norms. The research examines four prominent Bodo item songs from 2022 to 2024, analyzing their lyrics and visuals to identify recurring themes such as body shaming, objectification, materialism, and the portrayal of stereotypical gender roles. The study finds that women are often depicted as passive, objectified figures, with their worth reduced to physical appearance and the fulfillment of male desires. Themes of consent, sexuality and the glorification of alcohol are also prevalent, further reinforcing patriarchal ideologies. Through a critical lens, this study highlights how these songs perpetuate harmful stereotypes and offer a narrow view of femininity, which can affect societal perceptions of gender roles. The paper calls for a more inclusive and empowering representation of women in media, advocating for the challenge of these stereotypes to foster a more equitable cinematic landscape. The findings contribute to the ongoing discourse on gender dynamics in regional cinemas and their impact on cultural narratives.
Keywords Bodo item songs, women’s representation, gender stereotypes, visual analysis, textual analysis
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46589
Short DOI https://doi.org/g9pzsd
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