International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 3
May-June 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Impact of Digitization and Policy-Driven Financial Reforms on Consumer Behaviour in Private Sector Banks: Evidence from Madhya Pradesh

Author(s) Pinky Meena, Dr. Swati Mathur
Country India
Abstract The Indian banking landscape is undergoing rapid transformation driven by digitization, fiscal stimulus, and monetary policy adaptations. This paper investigates how these changes are influencing consumer behaviour, specifically within private sector banks operating in Madhya Pradesh. It focuses on how digital financial services adoption correlates with shifts in consumer expectations, engagement patterns, and satisfaction levels.
Using a mixed-method approach, this study explores the role of digital banking innovations—such as mobile apps, UPI, internet banking, AI-based customer support—implemented after the Union Budget 2024–25 and RBI’s push toward digital financial inclusion. Primary data was collected from 200 consumers across five leading private sector banks in urban and semi-urban regions.
SPSS was used to apply ANOVA, regression, and factor analysis on variables such as convenience, trust, perceived risk, security, and service responsiveness. Results suggest that fiscal provisions like tax rebates on digital transactions and RBI’s digital public infrastructure support have created confidence in using digital channels. Consumers showed a higher preference for AI-driven and mobile-enabled banking, reduced branch dependency, and greater transaction frequency.
Findings reveal that policy-driven digitization significantly reshapes consumer preferences, enabling a shift toward trust-based, convenience-led digital financial engagement. The study recommends enhancing consumer awareness programs, regulatory standardization, and continued investments in cyber infrastructure.
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46596
Short DOI https://doi.org/g9pzr8
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 3Cover Page Vol 7 Isu 2Cover Page Vol 7 Isu 1

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com