International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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An Empirical Study of Online Shopping Behavior for Consumer Durable Products with Special Reference to Demographic Factors in Madhya Pradesh

Author(s) Ms. Gazal Sharma, Dr. Trupti Dave
Country India
Abstract In India and Madhya Pradesh, online shopping is the newest marketing tool. Electronic technology is being used by businesses to gain market share, while consumers are adopting it for online shopping. Nowadays, many forms of internet purchasing are integral aspects of their business operations. This study investigates the influence of demographic factors on consumer behavior towards online shopping for consumer durable products in Bhopal and Indore, Madhya Pradesh.
A structured questionnaire is used to gather data from, sample of 200 respondents is selected for the study from Bhopal and Indore. The core data is acquired using the questionnaire approach, and data is also collected by personally contacting consumers in all two major cities in Madhya Pradesh.
In this study, Statistical techniques, including independent samples t-tests and one-way ANOVA, is applied. The current study investigated probable disparities in gender, age, education, and income among customer groupings. The results demonstrate that there were no significant differences in consumer behavior across genders and ages, but there were differences between education and income levels, for consumer durable products. The study shows that consumers with higher levels of education and income levels significantly affect consumers propensity to purchase consumer durable products online. The findings demonstrate that customer education and income have a significant impact on their online purchasing behavior of consumer durable products. The study’s findings can be significantly applied to future research in the field of online shopping.
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46622
Short DOI https://doi.org/g9pzw4
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