International Journal For Multidisciplinary Research

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Volume 7 Issue 3
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Digital Dialogues on Plastic: A Twitter/X-Based Textual and Sentiment Analysis of Environmental Discourse

Author(s) Ms. Gurmeet Kaur, Dr. Amit Kumar
Country India
Abstract World Earth Day 2024 was celebrated with the theme that focusses on finding solutions to plastic pollution under the campaign” Planet vs. Plastics". Scientific papers, newspaper articles, television channels and social media platforms have extensively debated about the consequences of plastic pollution. The findings projected in scientific papers and reports may be incomprehensible for the public. However, social media platforms allow people belonging to diverse backgrounds to share information and express their opinion. Twitter/X has emerged as an important source of data for doing research about pressing issues and recent developments. The present research employs keyword-based filter, ensuring that only tweets containing the defined keyword ‘Plastic’ were collected, which refined the dataset to align closely with the research focus. This research examines the kind of attention the idea of combating plastic pollution has drawn from people in the form of tweets. Through textual analysis, this paper attempts to explore public discourse surrounding plastic use on Twitter/X and sentiments expressed towards achieving a plastic-free world. By focussing on discussion about current theme of World Earth Day, this paper examines extent of discussion about ‘Plastic’ during Earth Month, and frequently used terms that emerged from twitter content. Tweets were also analysed to uncover the most frequently used hashtags in tweets containing selected keywords. The most frequently occurring hashtags were related to the category of political campaigns, climate concern and societal responsibility towards environment.
Keywords Plastic pollution, Twitter/X hashtags, Sentiment analysis, Climate concern
Field Sociology > Journalism / Media
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-01
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46712
Short DOI https://doi.org/g9m2dr
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