AN ANALYSIS OF MARKET TRENDS AND STRATEGIC MARKETING APPROACHES IN INDIA’S FOOD AND BEVERAGE SECTOR

Author(s)	Puja Gupta
Country	India
Abstract	The Indian food and beverage (F&B) industry has emerged as one of the fastest-growing sectors, driven by rising incomes, urbanization, and shifting consumer preferences. This research paper aims to provide a comprehensive market analysis, identify emerging trends, and explore strategic marketing insights that shape this dynamic industry. Using secondary data, including government reports, industry publications, and recent academic work, the paper investigates factors like consumer behavior, innovation, supply chain evolution, and regulatory challenges. The study highlights the importance of digital marketing, sustainability, and localization strategies in gaining a competitive edge.
Keywords	Food and Beverage Industry, India, Market Analysis, Strategic Marketing, Consumer Trends, Digital Marketing, Sustainability
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-01
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.46755
Short DOI	https://doi.org/g9m2dh

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