“Evolving Identities: The Transformative Power of Social Media Among India’s Youth”

Author(s)	Dr. Amrita Sahu, Dr. Amit Verma
Country	India
Abstract	In the contemporary digital landscape, social media has emerged as a transformative force in shaping the identities of young people across the globe. This study, delves into the critical role social media plays in the identity formation of Indian youth. It focuses on how online interactions, content consumption, and digital footprints contribute to self-awareness and influence social standing among this demographic. The research examines the dual nature of social media, highlighting its function as both a platform for self-expression and an arena for societal pressures and influences. By analyzing the virtual behaviours and preferences of Indian youth through existing secondary data, this study uncovers significant patterns that illustrate the impact of social media on cultural, social, and individual identity formation, ultimately shedding light on its profound effects on the youth of India.
Keywords	Social Media, Youth Identity, Cultural Influence, Digital Behaviour, Self-Expression
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-01
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.46789
Short DOI	https://doi.org/g9m2c9

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International Journal For Multidisciplinary Research