International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Revolutionize Customer Experience with SAP S4HANA and SalesForce Integration

Author(s) Satya Venkata Naga Ganesh Nanduri
Country United States
Abstract Organizations were not concerned about customer experience in the past due to various reasons such as limited choices for customers, limitations for customers in accessing other geographies, organizations executing monopoly etc. Globalization has significantly altered this business landscape, expanded opportunities and increased competition. It enabled companies to access new markets, reduce costs through global supply chains and leverage diverse talent pools while customers gained global access to buy quality products at best prices. Digitalization has taken the business to next level where it eliminated the need for both seller and customer to meet at physical locationsto execute a transaction and facilitating everything through Online Platforms.Organizations selling products or offerings services are now forced to offer better customer experience due to severe competition. Customers facing issues in their buying experience with seller are looking for alternatives due to various options available for them in the global market. The availability of qualitative products at best prices has changed the definition for Customer Loyalty. So organizations are now investing heavily on improving customer experience. Improvising customer experience is not possible without well connected applications and systems in this digital era. SAP can revolutionize the customer experience with the integration of S4HANA with SalesForce. This article explores the key benefits, strategies and best practices for successfully integrating SAP S4HANA with Salesforce and revolutionizing customer journey with the company.
Keywords SAP S4HANA, SalesForce, E-Commerce Platforms, xECM (Enterprise Content Management) Customer Experience, Integrations
Field Engineering
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-31
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.46941
Short DOI https://doi.org/g9mvxm
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