Attitude Towards Entrepreneurship Among Graduate Students of Kerala – A Study using the EAO (Entrepreneurial Attitude Orientation) Approach

Author(s)	Ms. PRAVEENA VIJAYAN, Dr. ARAVIND J
Country	India
Abstract	Entrepreneurship is increasingly recognized as a critical engine for economic growth, innovation, and employment, particularly in developing economies. Among the youth, especially graduate students, the intention to pursue entrepreneurial careers is influenced by entrepreneurial education. This study examines the entrepreneurial attitudes of graduate students in Kerala through the Entrepreneurial Attitude Orientation (EAO) model, capturing key dimensions such as achievement, self-esteem, personal control, and innovation. Employing a descriptive research design, data were gathered from a convenience sample of 366 students across multiple colleges in Kerala using a standardized questionnaire. Statistical analyses, including descriptive statistics, and multiple regression, were utilized. Findings indicate that factors like achievement, innovation, personal control, and self-esteem have a significant impact on the entrepreneurial intentions of graduate students in Kerala.
Keywords	Attitudes, EAO model, Entrepreneurship, entrepreneurial intention
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-04
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.47007
Short DOI	https://doi.org/g9m7jk

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International Journal For Multidisciplinary Research