International Journal For Multidisciplinary Research

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Residential Solar Energy Adoption: An Empirical Study on Consumer Awareness, Perception, and Influencing Factors.

Author(s) Mr. Chandan Bhardwaj, Dr. Parampal Singh, Dr. Ramneek Kaur
Country India
Abstract Technological advancement though has undeniably propelled global economic development; however, it has contributed to environmental degradation, particularly by escalating carbon emissions, depletion of the ozone layer and bringing a climatic change. In response to these challenges, rooftop solar panels have emerged as a viable and increasingly adopted source of sustainable residential energy. This study investigates consumer awareness and examines the key determinants influencing the adoption of residential rooftop solar panels in Ludhiana, Punjab. Primary data were collected from 200 respondents via structured questionnaires administered through Google Forms. The dataset was analyzed using SPSS, employing percentage analysis, frequency distribution, Chi-square test, and independent samples t-test to derive meaningful insights.The analysis revealed a moderate level of overall consumer awareness, with significant occupational variations. Business respondents exhibited complete awareness (100%) and a higher inclination toward adoption (98%) compared to professionals. Business owners also demonstrated greater familiarity with government subsidy schemes and exhibited a broader acceptance of the preferred price range for solar panel systems. Among the 25 perception-related items evaluated, 15 showed statistically significant differences. Business respondents were more inclined to agree with aspects such as the renewable nature of solar energy, impact of electricity outages, brand reputation, aesthetic appeal, social influence, durability, seasonal applicability, and ecological benefits. In contrast, professional respondents expressed stronger agreement with statements related to environmental friendliness and price affordability.
The findings of this study offer a nuanced understanding of consumer perceptions and behavior regarding rooftop solar adoption. These insights can serve as a strategic foundation for policymakers, energy providers, and sustainability advocates aiming to design targeted awareness campaigns and incentive structures to enhance adoption rates within distinct occupational segments.
Keywords Rooftop Solar Panels, Consumer Awareness, Perception, Adoption Drivers, Renewable Energy, Punjab
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.47110
Short DOI https://doi.org/g9pzvf
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