Study on Knowledge, Attitude and Practice (KAP) on Consumption Pattern of Plant-Based Foods Rich in Protein among Young Adults (19-25 years)

Vaishnavi Som; Gurjeet Kaur Chawla

doi:10.36948/ijfmr.2026.v08i01.47561

Study on Knowledge, Attitude and Practice (KAP) on Consumption Pattern of Plant-Based Foods Rich in Protein among Young Adults (19-25 years)

Author(s)	Ms. Vaishnavi Som, Prof. Dr. Gurjeet Kaur Chawla
Country	India
Abstract	The increasing interest in plant-based diets has drawn attention to the consumption patterns of plant-based foods rich in protein among young adults. Accordingly, the primary objective of this study is to investigate the knowledge regarding plant-based foods rich in protein among young adults 19-25 years, to evaluate the attitude of young adults towards plant-based foods rich in protein, to examine the consumption practices of plant-based foods rich in protein. With these objectives data collection was done. Questionnaire method was used with an appropriate statistical analysis for the data collection with 200 sample size. The study findings reveal a high level of general awareness regarding plant-based protein foods, with 89.5% of participants indicating familiarity. However, specific knowledge about complete protein and their health implication remains limited. Attitude toward plant-based proteins over animal protein is positive by 62%, particularly in terms of health benefits (62%) and environmental sustainability (53%). Affordability and taste were also perceived favorably by the 62.5% and 57.5% respectively and 22% and 26.5% expressed uncertainty, suggesting a need for greater exposure and information. In terms of practice, a significant proportion of respondents 73% consume plant-based proteins daily, and most 93.5% cook meals at home. Although 34% reported challenges in preparing plant-based meals, 73% expressed willingness to reduce meat intake. Preferences for plant-based meat alternatives, such as tofu and legumes, further indicates a shift in dietary habits. There is a positive correlation between understanding of plant-based foods and attitudes towards plant protein preferences, association between the quinoa familiarity and attitude toward switch to health reasons and knowledge of plant-based foods and consumption of plant protein preferences with p-values of 0.017, 0.018 and 0.043. Overall, the study highlights a growing acceptance and integration of plant-based proteins in daily diets, driven by perceived health, environmental, and practical benefits. It also emphasizes the need for continued education to bridge gaps in knowledge and enhance the adoption of plant-based protein sources.
Keywords	Knowledge, Attitude, Protein, Plant-based foods, Foods rich in protein, Consumption pattern, Young adults.
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-01-15
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.47561

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Study on Knowledge, Attitude and Practice (KAP) on Consumption Pattern of Plant-Based Foods Rich in Protein among Young Adults (19-25 years)

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