Role Of Digital Marketing in Start-Up Growth

Author(s)	Mr. Pavan Tukaram, Prof. N.Nagasubba Reddy
Country	India
Abstract	In today’s highly competitive and digitally-driven marketplace, digital marketing has emerged as a critical growth catalyst for start-ups. This paper explores the strategic role digital marketing plays in enhancing visibility, acquiring customers, and driving scalable growth. It examines key components such as social media marketing, search engine optimization (SEO), content marketing, email campaigns, and data analytics. The study highlights how start-ups can leverage cost-effective digital tools to build brand awareness, engage with their target audience, and make data-informed decisions. Furthermore, it underscores the competitive advantages and scalability offered by digital marketing, enabling start-ups to thrive even with limited resources. The insights presented demonstrate that digital marketing is not just a promotional tactic but a fundamental pillar for sustainable start-up success.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-10
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.47695
Short DOI	https://doi.org/g9pz44

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International Journal For Multidisciplinary Research