The Impact of Advertising on Consumer Purchasing Behavior: An Analytical Study

Author(s)	Dr. Bulusu Viswanadham
Country	India
Abstract	This study examines the impact of advertising on consumer purchasing decisions, emphasizing how brand image, persuasiveness, and celebrity endorsements shape consumer intentions and behaviors. Advertisers strategically craft product imagery, which plays a pivotal role in influencing buying trends, with well-designed campaigns significantly altering consumer preferences. While advertising drives demand, extrinsic factors like product quality and price remain critical determinants of purchase behavior. The study also highlights the nuanced role of celebrity endorsements in fostering trust and shifting buyer inclinations. Collectively, these elements effective advertising, perceived value, and influencer appeal cultivate brand loyalty, ultimately converting buying intentions into actual purchases and reinforcing the advertised product’s market position.
Keywords	Media advertisements, advertising, brand image, Consumer buying behavior, Target audience and emotional response
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-01

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research