Data -driven decision making The power of Business Intelligence

Author(s)	Mrs G Dhana Lakshmi, Chanigaram Kalyani
Country	India
Abstract	In an increasingly competitive and data-saturated business landscape, the ability to harness data effectively is becoming a critical determinant of organizational success. This paper explores the pivotal role of Business Intelligence (BI) in enabling data-driven decision making (DDDM). By integrating data from diverse sources, BI systems provide timely, accurate, and actionable insights that enhance decision quality, operational efficiency, and strategic foresight. The study outlines the core components and benefits of BI, its applications across key industries, and the challenges organizations face in implementation. Finally, it discusses future trends in BI technologies, including artificial intelligence and self-service analytics, that are set to redefine how businesses approach decision-making in the digital age.
Keywords	Business Intelligence, Data-Driven Decision Making, Analytics, Strategic Management, Big Data, Predictive Analytics, Decision Support Systems
Field	Mathematics > Economy / Commerce
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-14
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.48022
Short DOI	https://doi.org/g9qqdg

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International Journal For Multidisciplinary Research