International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Challenges and Opportunities in Green Banking Adoption:A Study of Rural Telangana

Author(s) Ms. Sandhya Arya Duddala, Dr. T. Srinivas
Country India
Abstract Green banking is gaining global attention for promoting environmental responsibility, reducing carbon footprints, and supporting eco-friendly initiatives. In rural Telangana, it presents both opportunities and challenges. Key obstacles include poor infrastructure, low financial literacy, resistance to change due to traditional banking habits, and limited awareness of environmental sustainability. Additionally, the lack of digital banking services hinders the adoption of green banking technologies such as online, mobile, and paperless transactions. Despite these challenges, green banking holds significant potential for rural Telangana. Initiatives like green loans, eco-friendly investment plans, and digital banking solutions can promote sustainable agriculture, conservation efforts, and financial inclusion. Tailored financial products, such as loans for renewable energy projects and sustainable farming, can enhance rural economic growth. Telangana’s push for digitalization further provides an opportunity to integrate green banking into rural financial systems and raise environmental awareness. In conclusion, while challenges exist, green banking can drive financial inclusion, environmental conservation, and economic development in rural Telangana. Addressing these barriers through awareness campaigns, technological advancements, and customized financial products can help build a sustainable green banking ecosystem in the region.
Keywords Green banking, Rural Telangana, environmental sustainability, renewable energy, digital banking, Financial Inclusion,
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-15
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.48267
Short DOI https://doi.org/g9qqm8
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