Motivational Factors of Farm Tourists in Kerala - An Empirical Analysis of Push andPull factors

Author(s)	Ms. Jincy V K, Dr. Reshmi R
Country	India
Abstract	Farm tourism in Kerala has the potential to attract large number of travellers from all over the world. A proper understanding of motivational factors is essential for predicting the travel behaviour of tourists. The study is based on the data collected from the farm tourists regarding their demographic profile and motivational factors in travelling and destination choice. The study analysed ten push factors motivating the farm tourists to travel and twelve pull factors in the form of attributes of farm tourism spots. Through independent t test, the study found out a significant difference between the domestic and foreign agritourists regarding the motivational factors and attributes in destination choice. For the foreign tourists the most motivating factor for travelling is eco- friendly nature of the farm tourism spot, while for the domestic tourists it is refreshment of mind and recreational purpose. The tourism marketers can consider the result of this study for developing and offering competitive services.
Keywords	Motivation, Tourism, farm tourists, Travelling, Destination, Farm
Field	Sociology > Tourism / Transport
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.48533
Short DOI	https://doi.org/g9rn2j

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