International Journal For Multidisciplinary Research

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A Study on GENZ’s Selective Exposure of News on Social Media

Author(s) Ms. Suchira Datta, Dr. Jesus Milton Rousseau S
Country India
Abstract In Today’s generation one has the world news feed right at the fingertips through social media, among which Instagram is one such majorly dependent platform especially by the Genz's to be updated about the current trending affairs, where what’s trending is most likely to be known than what needs to be known. Dividing the media consumers based on their selective preferences and algorithm and feeding them the news or when the news is in trend, and how selective exposure, driven by personal preferences and social media consumption patterns, influences their perception of current affairs following which the media can accidentally or intentionally contribute to the formation of stereotypes and entrenched beliefs, generalising one's views and perspective one-sidedly. The research examines how social media curation fosters filter bubbles and echo chambers, potentially reinforcing existing beliefs, fostering polarization, and encouraging self-censorship. Through a quantitative methodology involving structured online surveys administered to 101 participants aged 18–28, the study reveals that a majority of respondents consume content that aligns with their pre-existing views, often avoiding dissenting perspectives and looks at why, even with tons of information available, people might not actually understand world events fully exploring the gap between having access to information and truly being aware of it. The study will also examine the impact of trending topics on their knowledge and the potential for media to shape one-sided perspective.
Keywords Selective Exposure, filter bubbles, polarization, echo chambers, Gen z, Social media
Field Sociology > Journalism / Media
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.48603
Short DOI https://doi.org/g9rn2b
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