A study on optimizing of dispatch and logistics in marketing operations at TNPL, Karur

Author(s)	Ms. Keerthana G, Prof. Dr. Florence Bharathi R
Country	India
Abstract	This study examines the dispatch and logistics mechanisms at Tamil Nadu Newsprint and Papers Limited (TNPL), Unit 1, Kagithapuram. Despite adopting Enterprise Resource Planning (ERP), Automated Storage and Retrieval Systems (ASRS), and Track Place Allocation (TPA), TNPL faces challenges in manual documentation, inefficient tracking, interdepartmental communication gaps, and inadequate training for outsourced staff. To diagnose these inefficiencies, primary data was collected from 50 employees via structured surveys and interviews, and analysed using Chi-square tests, Likert scale assessments, and correlation studies in SPSS. The study identifies key operational bottlenecks and recommends technological interventions, including GPS-enabled tracking, AI-driven route optimization, automated workflow approvals, enhanced ERP training, and real-time communication frameworks to improve dispatch accuracy and marketing logistics efficiency.
Keywords	Keywords: Dispatch Optimization, ERP, Logistics Efficiency, Supply Chain Management, ASRS, Real-time Tracking, AI Routing, Marketing Operations, TNPL
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.48700
Short DOI	https://doi.org/g9rnzm

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