International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 3
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A study on impact of social media in skill marketing of physically challenged peoples of perinthalmanna municipality.

Author(s) Mr. SAJEER C, Prof. Dr. Anandalakshmy A
Country India
Abstract This research investigates how social media can assist physically challenged residents of Perinthalmanna Municipality advance their skill marketing. Social media has become an effective instrument for entrepreneurship, skill marketing, and personal branding, particularly for underserved groups, as a result of the increasing transition mode of digitalization and the growth of social media platforms. The purpose of this study is to learn how people with disabilities use social media gadgets like Facebook, Instagram, YouTube, and WhatsApp to market their abilities, make connections with clients, and become financially independent. The study documents the experiences, difficulties, and triumphs of persons actively involved in digital talent marketing through a blend of qualitative and quantitative approaches, including as surveys, interviews, and case studies. The study also evaluates these platforms' usability, accessibility, and ability to close gaps brought forth by social and physical constraints. According to research, social media greatly enhances empowerment by providing affordable marketing channels, fostering community support, and opening up revenue-generating opportunities. Digital literacy, technological access, and platform-specific restrictions are still problems, though. The study ends with suggestions for inclusive platform design, digital training initiatives, and governmental assistance to further enhance social media as a means of empowerment and skill-based income for people with physical disabilities in semi-urban settings.
Keywords social media, physically challenged, skill marketing. problems of social media
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-22
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E-ISSN 2582-2160
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